CARTIZARA
work in progress
2009
The word cartizara was born at 11:30, April, 25th, 2009 in Singapore as a “Not Found Word” in Google. It was used a case for reflection on the mechanisms that create meaning –and how we negotiate it- in our society and the links between language creativity and technology.
Although, so far, there is no accepted defintion of the term in dictionaries we take it as a synonym of freedom, surprise, creativity. Cartizara points to human capacity for invention, for dealing with the unexpected, for taking new looks to new realities.
The net has already nourished the word with meanings (it has now Google status) and can be taken in the tradition of the avant-garde manifestoes, a war-cry calling for human creativity. Cartizara opens a debate on our dependence on new technoligies “for being” or “belonging” and challenges our faith on technoligical reliability. The word, eventually, presents itself as an empty room in semantics, a potential meaning to be found, an empty space to be meaningfully filled.
The big reproduction of the first Google entry of the word (reproduced in manual painting) suggest a small crack, a void landscape, in a saturated net. It becomes, in the end, an image of silence.
